Using technology in service of recovery
Being online is essential for any business to grow, and even more so to recover from the pandemic. According to our most recent Economic Impact Report from consulting firm AlphaBeta, thousands of businesses, nonprofits, publishers, creators and developers relied on Google Search, Google Ads, Google AdSense, Google Play and YouTube to generate US$19.4 billion in economic impact in Brazil in 2021.
When it comes to selling products or services in physical stores, it’s important for businesses to keep their online information up to date. We’re continuing to experiment with Duplex, our AI technology for natural voice conversations, to call Brazilian businesses and update their hours in their business profile on Maps. All calls are conducted respecting local privacy laws.
Another way to help people in times of recovery is to connect them with the information they need. According to the latest report by research network Rede Penssan, hunger affects more than 33 million Brazilians today. So we partnered with Ação Cidadania to make it easier for Brazilians to find reliable information about soup kitchens and food banks on Search and Maps, with 1,000 currently pinned across the country.