How these photographers built a strong web presence

Lily Chou and Chris Anderson, the married duo behind Wild About You Photography, have captured a lot of people in love. The California-based wedding photographers started their business in 2012, and have become known for their dramatic shoots of unconventional engagements and nuptials — like ones in forests, at amusement parks or with a sci-fi fantasy theme.

The Wild About You website hosts a vibrant portfolio of the couple’s work, along with a blog that shares behind-the-scenes stories from the celebrations they photograph. Although Lily and Chris admit it can be tough to regularly update the site with fresh content, they say their business couldn’t exist without an engaging hub online.

“You can’t have a business without a website,” Lily says. “For random people to find you, a web presence is crucial in this day and age.”

And because most of their clients find them through a web search, Lily and Chris know it’s worth the time and effort to make sure the content they post on their site looks good, represents what they do, stands out from their competition and is easily discoverable.

Here are some tips Lily shared for photographers, small businesses and other creators to maximize their web presence.

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