Delivering more actionable insights
From merchandising to branding, insights have influenced decision making and the ability to attract customers for decades. Today, we’re introducing new insights tools to help merchants keep reaching customers and growing their businesses.
It’s free for any merchant to list their products on Google. And now, we’re making it easier to measure the impact of their free listings with free listings conversion reporting. This new tool shows merchants the total traffic, impressions and conversion rate of their free listings, helping them make decisions about future ones.
For example, let’s say an online hat seller started using Google’s free listings a year ago. At the time, it wasn’t possible to see the business impact of those free listings in their Merchant Center account. Now, with conversion reporting, they can see all the conversions Google is sending them — at no additional cost.