News Showcase panels can appear across Google, currently on News and Discover, and direct readers to the full articles on publishers’ websites, helping them deepen their relationships with readers. In addition to the revenue that comes directly from these more-engaged readers, participating publishers will receive monthly licensing payments from Google.
“As a regional publisher in south and east Germany, a key objective for us is to expand our digital presence and reach to audiences,” says Daniel Torka, member of the executive board of NPG (Südwest Presse), a daily regional newspaper. “Using News Showcase has allowed us to more deeply engage our readers on important stories and give us more opportunities to tell stories differently.”
“I always work to increase the number of our users, to reach a wider audience,” says Clara Inés Araújo, editor in chief of El Pilón, a regional newspaper in Colombia. “For this, Google News Showcase has been a strategic ally. With nice designs, readers feel closer to our stories. We provide them with organized information about what is happening in our region and the country. The future is about working together, and Google News Showcase is a great example.”
“Local newspapers create essential reporting for their communities,” says Kobe Shimbun, a local newspaper in Japan that covers Hyogo Prefecture. “However, in the digital era, we need to build more touch points for us to be discovered by those readers. Google News Showcase provides us a new way for readers to find the articles they need, and enables us to strengthen our relationships with them.”
“Le Devoir is a proud partner of Google News Showcase. Google’s assistance and tools are critical in Le Devoir’s strategy to build a digital audience,” says Brian Myles, editor of Le Devoir, a Quebec-based independent news publisher. “We rely mainly on digital subscriptions and our business model is sustainable. In this regard, Google News Showcase fits perfectly with our current efforts to build a larger community of readers. This partnership will bring us a step forward in our digital transformation, while delivering our trusted and fact-based brand of independent journalism to a wider audience.”
One year in, we’re seeing robust numbers from News Showcase that indicate both publishers and readers are getting value from the quality curated content found in the product.