A creator who started posting at 12 now has over 700,000 fans

Google for Creators recently launched The Conversation, a new YouTube series spotlighting the experiences of women of color creators. This month, we’re featuring 21-year-old creative director, model and social media influencer Hannah Mussette, who began creating and posting content at age 12. Learn more about Hannah below and check out the full interview.

Social media influencer Hannah Mussette grew up on the internet, creating and posting content starting at age 12. Now, at 21, Hannah has a successful brand and over half a million followers. But the road to get there wasn’t easy. Like many others, she found that middle school wasn’t always a welcoming, inclusive environment. “I had very bad social anxiety,” Hannah recalls. “I was getting made fun of in school. I didn’t have any friends. My only outlet was to turn to the internet.”

Hannah began creating and sharing videos as a way to express her bubbly personality — showing what she had in her backpack or just goofing around with her sister. “I felt the internet wouldn’t judge me,” she shares. “I felt more comfortable being myself online, which I couldn’t do in [my] environment.”

Hannah began posting makeup tutorials in high school, taking note of what other women of color were doing online. At 16, she decided to go public with a deeply personal issue — her hair. “I used a relaxer, which is the devil,” she says. “My father said, ‘Do something with your hair. It looks fried.’ I said, ‘OK, I got you.’” Hannah took matters, and scissors, into her own hands. 30 minutes later, she emerged from the bathroom with her hair cut short. She documented the process in a YouTube video called My BIG Chop!, which quickly went viral. “I was watching the views go up,” Hannah says. “It was 20,000. Then, it was 50,000. Then, it was a million before I knew it. I was like, ‘Wow!’ And I knew that was my niche.”

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