Choose how you want to measure and define success
As a creator, how do you know whether you’re building community among your target audience? Should you focus on how big your audience is, how well your topics resonate with them or both? Two important tools to measure success are analytics and direct feedback, including using direct messaging through platforms, comments or emails.
Lindsey uses analytics to understand “which posts are driving the most traffic, and where that traffic is coming from.” She adds, “We create content for different audiences. Some of our content is designed for search engine optimization; whereas other content, like full body high intensity interval training (HITT) and pyramid workouts, is geared toward our Instagram followers.”
Other creators rely more on community feedback to find out what content is resonating. Payton Cavin, who built the media brand Mellow Yellow Media to inspire women to explore the world and their passions while working remotely, shares, “Analytics help us understand what our audience is craving more of. That being said, direct feedback is always more beneficial. There’s nothing like having a conversation with a follower who found value in what you shared.”