Say you have Googled several nearby pet stores. You found one, reviewed the products, and closed the browser. Soon enough, websites you visit feature ads for pet items like food and accessories. The same pet-focused goods follow you on social media like Facebook. Then, you notice YouTube ads for nutritious cat food. How did this happen?

Well, your search query suggested to advertisers that you are interested in pets. Furthermore, it likely told them whether you have a cat, parrot, dog, or hamster. As a result, you will notice an increased number of ads focusing on this interest.

Your behavior decides the ads you see on the net. A process called targeting crunches all your data so companies can form a picture of what you do online.

The sites you go to, the ads you click on, the products you pick for your cart—everything might be exploited. If you…

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By prebo

9 thoughts on “Chase Advertisers Away from Snooping on You Online”
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